Twitter just acquired Summify, a company that allows members to filter their news feeds from a variety of social media channels and organize the data in a way that allows them to be more selective about what they choose to see.

That creates two potential opportunities for business owners.  First, with the ability to filter news the Summify technology will serve as a social TiVo.  For businesses that simply bombard followers with ads, they’ll quickly get tuned out, but for those of us who offer quality content, we will actually strengthen our ability to influence our followers.

On the other side of the coin, your ability to filter news feed results will allow you to more easily follow conversations that give you a clue as to what interests your customers, so that you can be responsive.  You will be able to more easily know when they are talking about you or products you sell.  The Summify technology could be a very useful customer service tool.  If you can improve your ability to anticipate your customer’s interests and be responsive to those interests you will put yourself light years ahead of competitors who will not take time to do so.

Stay tuned in on social media developments.  You never know when the next advance will provide you a new marketing advantage.

It may be cold outside, but if you ride a motorcycle, it’s never too early to think about warmer weather and hitting the open road.  If you’re looking for a place to take your bike for maintenance, customization, or (heaven forbid) accident repairs, look no further than Lucky Cycles!

Located in Owings, Maryland, Lucky Cycles provides service, maintenance, and customization of Harley-Davidson motorcycles. In business since 2004, owner Jim Purdy thoroughly enjoys each day of hands-on bike work. He puts his experience as a Harley mechanic to work each day performing routine repairs, but he really sinks his teeth into ground-up customizations. He specializes in building custom choppers and has completed dozens of modifications and service on Harley-Davidson motorcycles.

Jim’s passion for motorcycles began when his dad and a friend built him a custom mini bike when he was 7 years old. As a youth he raced motocross and continues to ride today.  Growing up, Jim and his father spent time working on  projects, including a complete ground-up restoration of his first car, a 1972 SS Nova.  After obtaining a Bachelor of Arts degree in Criminology and Criminal Justice and a career in law enforcement in the DC area, Jim decided to return to his first love – working with metal and machines – and established Lucky Cycles while still working full-time in law enforcement.  After building three show-winning choppers in 2004, Jim decided to focus on Lucky Cycles full-time, turning it into the business he loves.

If you’re not in the market to customize your bike but want to keep it in tip-top shape, Lucky’s can take care of that for you, too. Parts and accessories are reasonably priced.  Services like paint, powder coating, chroming, custom parts and mounts, and frame-up restoration are also on the menu. Visit their web site at www.luckycycles.com to see what they have done and can do for you!  Lucky’s also works with all insurance companies, so if you are ever in a situation where you need your bike repaired due to an accident, give Jim a call at 410-286-7557.

Lucky Cycles is located at 6981 Briscoes Turn Road in Owings, MD. Stop in and see what they can do for you!