“Take time to smell the roses.” Certainly an axiom to live by, especially in today’s world. What better place to start than with this month’s merchant of the month, Bayberry Flowers!

Bayberry Flowers is a full-service florist located in Rehoboth Beach, Delaware, in the Henlopen Junction shopping center on Rehoboth Avenue. Open year-round, Bayberry provides floral arrangements for every occasion, along with tropical plants for indoor display and enjoyment.

Owners Ernie Sando and Carl Grimm purchased the floral shop in January 2003 after relocating to Rehoboth Beach from New York. Leaving behind high-pressure careers in financial public relations and marketing arenas, Ernie and Carl wanted to own a business that would operate year-round and provide their customers with the highest-quality products at reasonable prices. Bayberry Flowers does just that, and more!

Bayberry specializes in flowers and arrangements for weddings, parties, corporate events, commercial establishments, and memorials. With their friendly service, depth of experience, and unique, creative designs, they will add the crowning touch to your event to make it a day to remember. If you want to brighten your office or retail location with fresh flowers, Bayberry will work with you to design the right arrangement for your needs.

With Valentine’s Day just around the corner, everyone thinks about roses. Carl Grimm agrees.  “Roses are the classic gift; however, potted plants are great and last longer.”  Carl also recommends plants that can be enjoyed indoors, then transplanted outdoors, like hydrangeas and azaleas.  Easy-care orchids also make wonderful Valentine’s Day gifts.

Now, you might think that there’s not much to do during the winter months in Rehoboth Beach. In fact, this time of year is peaceful and charming in Rehoboth.  According to Carl, many restaurants remain open throughout the year, and there is always something to do. If you decide to take advantage of one of several Valentine’s Day packages offered by the Rehoboth hotels, be sure to contact Bayberry Flowers to add a special touch to your weekend plans. If you need to send flowers to your Valentine, Bayberry delivers locally but can also send flowers to anywhere in the world through their extensive network of contacts.

Bayberry is open Monday through Friday from 10:00 AM to 5:00 PM and Saturday from 10 AM to 2 PM. Bayberry Flowers, 715 Rehoboth Avenue, Rehoboth Beach, DE  19971 (302) 227-5725  (888)814-8710 – www.bayberryflowers.net

You guessed it – Valentine’s Day!

Before you know it, people all over the area will be thinking about that perfect gift for their sweetheart. For some people, though, it’s hard to come up with a different gift idea every year. Gift cards have become the number one gift for the holidays as well as for special occasions like Valentine’s Day, outselling gift certificates by a 10 to 1 margin. Gift cards also offer many benefits to the merchants that offer them:

• The initial sale of a gift card is an immediate source of revenue for a merchant.
• The card acts as an advertisement for the merchant. Gift cards encourage repeat visits by customers who don’t use the entire value of the card on the first visit.
• Some cards can be recharged after the initial value is depleted, bringing customers back into the business to make additional purchases.
• There is a high potential for increased sales above the value of the gift card amount from customers who purchase items higher than the value of the card.
• Merchants offering gift cards typically realize an increase in overall sales and cash flow, sometimes as much as 30 percent or more.
• Gift cards are easy to issue, and transactions using gift cards are fast and efficient because no change is issued when a gift card is redeemed.
• Statistically speaking, merchants can realize an average of 15 to 20 percent pure profit on cards that are issued but never redeemed.

To realize the advantages of gift cards and grab your portion of the market, please contact us today!